Find a therapist in-network with Blue Cross and/or Blue Shield
My son's provider listens compassionately and guides my 12 year old son to healthy thinking and healthy behavioral responses. He has established a rapport of trust with my son.
Rula patient
Individual therapy
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How to get started with Blue Cross and/or Blue Shield therapy
Ready to start your journey to mental well-being?
Join the 94% of Rula patients who found a provider they feel comfortable with—and the 93% who report feeling better about their symptoms. Find a therapist in-network with Blue Cross Blue Shield in just 3 minutes.
Personalized care. Proven results.
With Rula, you’re not just finding care – you’re finding the right care for your needs.
21,000+
licensed providers with diverse backgrounds and specialties
180+
clinical specialties and modalities offered
98%
find a provider that meets their unique preferences
93%
report feeling better about their symptoms after receiving care through Rula*
It was easy to find the right therapist for my needs, and I love seeing my therapist each week. I’ve seen a lot of growth in myself
Blue Cross Blue Shield Members Share their Rula Experience
FAQs:
Using Blue Cross and/or Blue Shield with Rula
Visit our full FAQ page for more commonly asked questions.

Rula + Blue Cross and/or Blue Shield for Therapy
Yes! Blue Cross and/or Blue Shield covers therapy with licensed therapists and psychologists across all 50 states. Whether you're working through anxiety, depression, trauma, or relationship challenges, your care is covered.
Blue Cross Blue Shield members typically pay $0-20 per session through Rula. We verify your exact out-of-pocket cost before your first appointment—no surprises.
Your cost depends on your specific Blue Cross and/or Blue Shield plan and whether you've met your deductible. Most members typically pay between $20 per session.
Typical costs by plan type:
Blue Cross and/or Blue Shield PPO: $20 per session
Blue Cross and/or Blue Shield HMO: $10-$25 per session
High-deductible plans: Full contracted rate until deductible met, then $10
We check your coverage during signup and show you the exact cost before booking.
Appointments are available as soon as tomorrow. Most Rula patients meet with their provider within 5 days, with flexible scheduling including:
Next-day availability
Evening and weekend appointments
Early morning and late evening slots
You can complete registration and book your first session in as little as 3 minutes—no referral from your primary care physician required for PPO members.
Absolutely! All Rula therapists offer secure video therapy that's fully covered by Blue Cross and/or Blue Shield at the same rate as in-person visits. Online therapy gives you:
Sessions from the comfort of your home
Easier scheduling with more availability
Access to specialists who may not be nearby
Same quality care as in-person treatment
You'll need a computer, tablet, or smartphone with a camera and microphone, plus a private space where you can talk openly. You must be physically located in the same state as your therapist during sessions.
It depends on your plan type. Most Blue Cross and/or Blue Shield PPO plans do not require referrals for mental health services. You can book directly with any Rula therapist and start therapy without seeing your primary care physician first.
HMO plans may require a referral from your primary care provider. Check your specific plan details or contact us to verify your referral requirements. If the first match isn't right, you can change therapists anytime.
Rula provides direct access to 21,000+ therapists specializing in your specific needs.
Rula's therapists specialize in over 90 different conditions, with Blue Cross and/or Blue Shield covering all medically necessary care:
Common conditions:
Specialized areas:
All providers are licensed professionals who specialize in evidence-based treatment approaches.
Yes—you can switch therapists anytime at no additional cost. Finding the right fit is essential for successful therapy, and we make it easy to try someone new.
94% of Rula patients found a provider they feel comfortable with, and our matching system helps connect you with therapists who align with your needs, preferences, and communication style.
Therapists provide talk therapy to help you work through emotional challenges, develop coping strategies, and change behavioral patterns. Therapy sessions are typically 50-60 minutes.
Psychiatrists are medical doctors who can prescribe medication for mental health conditions. They often combine medication management with brief therapy sessions.
Many patients benefit from both: therapy for ongoing support and skill-building, plus psychiatry for medication when needed. Your Blue Cross Blue Shield coverage includes both services through Rula.
Yes. Your sessions are completely confidential—your therapist cannot share information about your care with Blue Cross and/or Blue Shield, your employer, or anyone else without your written consent.
Limited exceptions where therapists must report include:
Risk of harm to yourself or others
Suspected child or elder abuse
Court order (rare situations)
Your therapist will discuss confidentiality and privacy during your first session so you know exactly what to expect.
Yes! Mental health therapy is a qualified medical expense for both Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA). You can use pre-tax dollars for:
Therapy session copays
Deductible payments
Coinsurance amounts
Rula provides detailed receipts compatible with HSA/FSA requirements.
If you have a high-deductible plan, you'll pay the contracted rate until meeting your deductible. Here's how to make therapy more affordable:
Use HSA/FSA funds for pre-tax savings
Blue Cross and/or Blue Shield's negotiated rates are typically 30-40% lower than private pay
After meeting your deductible, your copay drops to $10
We show your exact pre-deductible cost before booking. The average contracted rate through Blue Cross and/or Blue Shield is competitive, compared to $150-250 for private pay therapy.
Yes! Blue Cross and/or Blue Shield covers all evidence-based therapy approaches at the same rate, including:
EMDR (Eye Movement Desensitization and Reprocessing) for trauma
ACT (Acceptance and Commitment Therapy) for values-based living
Your therapist will use the approaches best suited for your specific needs and goals. All modalities have the same typical copay through Blue Cross and/or Blue Shield.*
Therapists must be licensed in the state where you're physically located during sessions. However, many Rula therapists hold licenses in multiple states, which helps:
Frequent travelers who split time between states
Remote workers relocating temporarily
College students attending school in another state
People living near state borders
Blue Cross and/or Blue Shield covers your therapy regardless of your therapist's home location, as long as both you and your therapist are licensed/located in the same state during the session. Search our directory for therapists licensed in your state.