Privacy Policy
Updated March 2026: Carefully read this Privacy Policy as it governs your access to and use of Path CCM, Inc. d/b/a Rula Health (“Rula”)’s website located at https://rula.com (our “Website”). Your acceptance of, and compliance with, this Privacy Policy is a condition to your use of the Website.
Scope of this Privacy Policy
This Privacy Policy applies to all sections of our Website other than the “Find Care” Section of the website. Information submitted through the “Find Care” section may include Protected Health Information (“PHI”) and is governed by Rula’s Notice of Privacy Practices. We will only use and disclose your PHI in accordance with the Notice of Privacy Practices.
This Privacy Policy describes how this Website may collect, use and disclose information from or about you. This Privacy Policy is incorporated in and is part of our Terms of Use. Any terms used in this Privacy Policy that are not defined have the same meaning as in our Terms of Use. By accessing and using our Website you affirm that you have read the Terms of Use and the Privacy Policy and that you understand, agree to, and acknowledge all the terms contained in both of them. If you do not agree to be bound to the Privacy Policy, you should stop using the Website.
How We Collect and Use Personal Information
When you visit our Website, we may collect information about you that may personally identify you (i.e., your personal information such as name, mobile number, or email address) when you voluntarily give it to us through the forms submission on our Website or when you initiate contact with us.
When you visit our Website, we may store or retrieve information from your browser, computer, or mobile device, mostly in the form of cookies in the form of small text files. This information might be about you, your preferences or your device, and is mostly used to remember your preferences and make the Website work as you expect it to. The information does not usually directly identify you. You acknowledge and agree that we may use and store any such information about you in accordance with our Privacy Policy.
Automatic Data Collection Preferences
You may be able to use third-party tools and features to restrict our use of automatic data collection technologies. For example, (i) most browsers allow you to change browser settings to limit automatic data collection technologies on websites, (ii) most email providers allow you to prevent the automatic downloading of images in emails that may contain automatic data collection technologies, and (iii) many devices allow you to change your device settings to limit automatic data collection technologies for device applications. Please note that blocking automatic data collection technologies through third-party tools and features may negatively impact your experience using our Website, as some features and offerings may not work properly or at all. Depending on the third-party tool or feature you use, you may not be able to block all automatic data collection technologies or you may need to update your preferences on multiple devices or browsers. We do not exercise control over these third-party tools and features and are not responsible if they do not function as intended .
In addition to taking the steps set forth in the Automatic Data Collection Preferences section above, you may be able to further exercise control over the advertisements that you see by using one or more targeted advertising opt-out programs. For example:
Device-Specific Opt-Out Programs: Certain devices provide individuals the option to turn off targeted advertising for the entire device (such as Apple devices through their App Tracking Transparency framework or Android devices through their opt out of ads personalization feature). Please refer to your device manufacturer’s user guides for additional information about implementing any available device-specific targeted advertising opt-outs.
Digital Advertising Alliance: The Digital Advertising Alliance allows individuals to opt out of receiving online interest-based targeted advertisements from companies that participate in their program. Please follow the instructions at https://optout.aboutads.info/?c=2&lang=EN for browser-based advertising and https://www.youradchoices.com/appchoices for app-based advertising to opt out of targeted advertising carried out by our third-party partners and other third parties that participate in the Digital Advertising Alliance’s self-regulatory program.
Network Advertising Initiative: The Network Advertising Initiative also provides individuals instructions for further controlling how information is used for online advertising. Please follow the instructions at https://thenai.org/how-to-opt-out/ to exercise these controls.
Platform-Specific Opt-Out Programs: Certain third-party platforms provide individuals the option to turn off targeted advertising for the entire platform (such as certain social media platforms). Please refer to your platform provider’s user guides for additional information about implementing any available platform-specific targeted advertising opt-outs.
Please note that when you opt out of receiving interest-based advertisements through one of these programs, this does not mean you will no longer see advertisements from us or on our services. Instead, it means that the online ads you do see from relevant program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, program participants may still use automatic data collection technologies to collect information about your use of our services, including for analytics and fraud prevention as well as any other purpose permitted under the applicable advertising industry program. intended.
Information We Collect
Personally Identifiable Information: This includes but is not limited to: name, phone number, email, state, and license type. You directly provide Rula with most of the personally identifiable information we collect. We collect personal information and process personal information when you, for example: submit your information via our provider sign up page or share personal information within the chat feature on our provider help pages.
Non-Personal Data: As you interact with our Website, we may also collect information about your browsing history or certain other information that is not Personally Identifiable Information through your use of and visits to the Website and our use of a variety of technologies, including, but not limited to, cookies, tags, beacons, and other tools. The types of non-personal data collected on our Website through the use of these, and other tools as Rula may add from time to time, may include: the search terms you used, browser information, computer type, operating system, page visits, referring pages, platform type, date/time stamp, etc.
Certain cookies that are necessary for the operation of the Website (“essential cookies”) are automatically placed on your device and cannot be disabled. You may explore setting options on your device and browser for limiting the use of cookies. However, limitations of the use of cookies may result in some inconvenience in your use of the Website due to limited functionality.
IP Address: Your IP Address is a number that is automatically assigned to the device that you are using by your Internet Service Provider (ISP). An IP Address is identified and logged automatically in our server log files whenever a user visits the website, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice on the internet and is done automatically by many websites. We use IP Addresses for purposes such as calculating website usage levels, helping diagnose server problems, for compliance and security purposes, and administering the Website.
How We Use Your Information
We collect information about you in the normal course of business in order to serve you better and to operate the Website and our business, including as follows:
To communicate with you, such as when contacting you or providing you with information that is related to the Website.
For advertising and marketing purposes.
To operate, maintain, supervise, administer, and enhance the Website, including monitoring and analyzing the effectiveness of content on the Website and aggregate usage data.
To provide you with a tailored and user-friendly experience as you navigate our Website.
To gather information on users’ demographics, interests, and behavior based upon information provided during use of our Website.
Anonymize and aggregate information for analytics, reporting, and other business purposes.
To develop, test, improve, and demonstrate the Website.
For any other purpose with your consent.
We may also use the information we collect about you:
To respond to your inquiries and fulfill your requests.
To inform you about important information regarding the Website or services which may interest you or changes to terms, conditions, and policies and/or other administrative information.
To deliver marketing communications that we believe may be of interest to you.
To verify your identity and/or location (or the identity or location of your representative or agent) in order to allow access to your services, conduct online transactions and to maintain measures aimed at preventing fraud and protecting the security of your personal information.
To allow you to participate in surveys and other forms of market research.
To send you emails regarding system downtime and/or changes to this Privacy Policy or the Terms of Use.
For business purposes, including data analysis, audits, developing and improving services, enhancing the website, identifying usage trends and determining the effectiveness of web pages.
For risk control, for fraud detection and prevention, to comply with laws and regulations, and to comply with other legal process and law enforcement requirements.
How We Share Personal Information
We do not sell your personal information to third parties in exchange for money or other valuable consideration. We may share certain personal information with advertising partners for cross-context behavioral advertising (also known as targeted advertising). Otherwise, we only disclose your information with third parties in the following ways:
To Affiliates: We may disclose your personal information to any of our affiliates and/or subsidiaries for the purposes of providing services to you.
To Service Providers: We may disclose your personal information to our service providers. These service providers have access to the personal information necessary to provide services to you and Rula, and may not use it for purposes other than to provide services to you and Rula.
For Compliance with applicable laws or with law enforcement: We may disclose your personal information in response to law enforcement requests, court orders or subpoenas, and other legal processes in compliance with applicable laws, regulations, and contractual obligations. We may disclose your information to law enforcement agencies or other governmental bodies if we suspect improper use of our Platform.
For Marketing and Advertising purposes: we may share information with our vendors and service providers who assist us in our marketing and advertising efforts, which may include cross-context behavioral advertising and measuring the effectiveness of our campaigns.
For Business Operations: In the event of a sale, merger, or other business operation function we may transfer your personal information we have collected to relevant third parties involved in the business transaction or operations.
For Other Purposes: We may disclose your personal information to enforce any applicable Terms of Use and to ensure the safety and/or security of the Website, users, and providers.
Targeted Advertising Preferences
We engage third parties to help us facilitate targeted advertising designed to show you personalized ads based on predictions of your preferences and interests developed using personal information we maintain and personal data our third-party partners obtain from your activity over time and across nonaffiliated websites and other services. The information we and our third-party partners use for purposes of facilitating targeted advertising, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research, are primarily collected through the use of a variety of automatic data collection technologies, including cookies, web beacons, pixels, embedded scripts, mobile software development kits, location-identifying technologies and logging technologies. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help link the personal information we and our third-party partners collect to the same person, or otherwise target advertising to an individual on a third-party website or platform. For information about choices you may have regarding targeted advertising or opting out, please see the “Automatic Data Collection Preferences” section above.
Social Networks
Features of Rula’s Website permit you to initiate interaction between Rula’s Website and third-party social networking websites and platforms. Clicking those links will allow you to access Rula’s pages on certain third-party social networks such as Facebook, Instagram, and LinkedIn, as applicable. Clicking on those links may entail that social network collecting and/or using your data and personal information. If you “like”, “share” or “repost” information onto those social networks your personal information may be publicly displayed by the third party. You may consult the privacy policies of the third-party social networks to understand more about how your information is collected and used by them.
Links to Other Sites
Our Website may contain links to external websites or services. Rula does not maintain these sites and is not responsible for the privacy practices of those external sites or services. You may consult the privacy policies of external sites to understand more about how your information is collected and used by them.
Security
In order to prevent unauthorized access to your personal information, we have reasonable physical, technical, and administrative safeguards in place to protect it. We also comply with all applicable laws regarding data privacy and follow accepted industry standards to protect your personal information in transit and while we store it. Nevertheless, these safeguards are not 100% guaranteed to protect against unauthorized access, use, and disclosure of your personal information.
International Users
Our Website is not intended for use by and is not directed to users outside the United States, including any users located in the European Union. By using and accessing our Website, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of their personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their country of residence or location.
Updates
Rula reserves the right to update this Privacy Policy from time to time. Non-material changes to this Privacy Policy become effective when the revisions are posted on the Website. For material changes, Rula will email users and post the new version of the Privacy Policy on the Website. We suggest you review the Privacy Policy on our Website to stay informed about how we may collect, store, use and disclose your personal information.
Contact Us
If you have any questions about our Privacy Policy, you may contact us via email at privacy@rula.com or call our Support Contact Center at (323) 205-7088.
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