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Get back to the work that brings you joy.

Focus on what matters most, and leave behind-the-scenes tasks to us.
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Get credentialed and ready to see clients in less than 30 days
Consistent client referrals that match your expertise
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Dedicated support from real people
I love working with Rula. The support is excellent. The culture is appreciative, respectful and supportive. The most professional organization I have ever worked with.
Marti F.
LMFT, CA

Our vast partner networks leads to consistent referrals.

We partner with major insurance companies

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We’re excited to explore if Rula is a good fit for you. Simply fill out this short form, including your NPI, and schedule a time to speak with us. Don't have an NPI? Click here to get yours.

I would recommend Rula because of the support provided and resources designed to help clinicians be successful in providing services to clients.
Terri E.
LMFT, CA

Rula’s promise

Continuously making it easier for you to provide exceptional care

Our network of insurance partners and unique matching system help us fill your calendar quickly and consistently. We’re here to help you reach your income goals.

You’re in control of your calendar, whether full-time or just a few hours a week. There's no minimum caseload, and you can easily adjust your availability at any time.

We make it easy for you to accept insurance. Plus, we’ll handle credentialing, referrals, billing and support, all within a single integrated EHR system.

Rula is an ethical organization committed to raising the standard of care through compliant systems, a care quality team, and a robust clinical measures program.

Work in private practice without feeling you’re on an island. Case consultation, office hours, and a therapist community make Rula a team you can be proud to be a part of.

We’ve made it easy for you to join.

Our team will guide you through every step of setting up your practice for success.

20,000+ licensed therapists and counting.

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Join us

Rula is a great company to work with. Great support, excellent client resources, and great client referrals.

Debbie R.
LCSW, NY

The company is both invested in excellent client care but also provides great technical and clinical support to providers.

Cheryl C.
LMFT, CA

Rula’s commitment to quality is obvious, their professionalism is top notch, and their communication with providers is excellent. They are the best teletherapy platform out there.

Jeremy R.
LCPC, IL

Rula is a therapist focused environment that creates a patient-first experience.

Erika R.
LCSW, VA
Our team has your back every step of the way.

Helping your practice succeed

What motivated me to explore Rula was I wanted access to working with insurance clients...and this is a great way to do that.

Lizette L.
LMFT, CA

New client marketing & referrals

We'll find and match you with clients based on your specialties, and provide rematching or higher care escalation when needed.

Credentialing

We take care of credentialing and enrollment so you can start seeing clients sooner.

Insurance processing

Leave the headache of insurance to us. We’ll verify client benefits, submit claims, and take care of any insurance disputes.

Billing & payments

We manage all client invoicing, billing and correspondence so you don’t have to.

Payment protection

Get paid even if a client no-shows, cancels at the last minute, or an insurance claim is denied.

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Grow as a clinician through case consultations, clinical office hours, and a subscription for unlimited podcast CEU courses.

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Email, call or chat with us – we’re here to ensure you get the help you need.

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Visit our full FAQ page for more
commonly asked questions.

Frequently Asked Questions

Rula is an inclusive mental healthcare organization redefining the mental healthcare system to improve accessibility, affordability, and quality of care.

We currently partner with Aetna, Cigna, Optum, Kaiser, Anthem, United Healthcare, and Oscar, and are continuing to expand our insurance partnerships.

To join our network, providers:

Must be licensed as a Licensed Marriage & Family Therapist (LMFT), Licensed Clinical Social Worker (LCSW), Licensed Professional Clinical Counselor (LPCC), or Licensed Psychologist

Must be licensed in at least one U.S. State or Washington D.C.*

Must live in the United States

Must be able to provide telehealth

Joining and using Rula is completely free, with no minimum hours or caseload requirements. Our providers have the freedom to decide their client load and schedule.

This varies by license type and location. To get more specific details, complete our quick “get started” form above and schedule time to speak with one of our dedicated team members.

We help attract clients for your practice through direct to consumer marketing and referrals from our insurance partners. We also handle and fund the marketing of your profile online, helping clients find you faster.

If you’re licensed in multiple states, you can update your Rula profile to see clients in each state where you’re licensed — expanding your potential referral reach.

For new providers, we gather information about their specialties and the client populations they'd like to serve. Similarly, for new clients, we collect details regarding the services they are seeking, along with their preferences for a provider's race, gender, language abilities, and treatment specialties.

Clients then receive a tailored list of providers that are covered by insurance to choose from. If you feel a client isn't the right fit after the first visit, Rula will ensure they're rematched for the care they need.

Rula has no minimum caseload, allowing you to build a schedule that works best for you. You’ll have the ability to manage your available calendar slots, and we’ll work within your set availability and how many patients you want to see to fill you with new clients.

It’s important to us that you receive exceptional support. Our team is available to answer any questions and provide technical assistance. Plus, a dedicated clinical quality team is on hand to offer case consultations and answer any questions related to clinical care.

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ADHDAnger ManagementAnxietyAutism or Asperger's SyndromeBipolar DisorderCoping SkillsDepressionEating DisordersGriefMood DisordersObsessive Compulsive Disorder (OCD)Panic AttacksSelf EsteemSexual AbuseStressSuicidal IdeationTrauma and PTSDAddictionAlcohol UseDrug AbuseSubstance UseCareer CounselingJob StressLife CoachingLife TransitionsSchool IssuesChronic IllnessWeight LossGender IdentityLGBTQIA+Sexual OrientationTransgender IssuesWomen's IssuesSpiritualityBehavioral IssuesImpulsivityPersonality DisordersSelf-HarmingCodependencyDivorceFamily ConflictInfidelityMarital & Pre-maritalParentingRelationship Issues

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Acceptance and Commitment (ACT)Attachment-basedChristian CounselingChild & Parent PsychotherapyClient Centered TherapyGestaltCognitive Behavioral (CBT)Culturally SensitiveCoachingCompassion FocusedPositive psychologyDialectal (DBT)EclecticEMDREmotionally Focused Therapy (EFT)ExistentialFamily SystemsGroup Therapy

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Emergency

The 988 Suicide and Crisis Lifeline provides 24/7, confidential support with trained crisis counselors.

If you or a loved one is in emotional distress or a suicidal crisis, please call or text 988.


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